How Ready are you to be
the past few months, the excitement has been building up in the Microsoft
partner community. And there’s a good reason, too! For the first time,
Microsoft Inspire and Microsoft Ready (Microsoft’s internal readiness event)
are all set to take place in the similar city and during the same time.
co-location of two of Microsoft’s largest events will help us - Microsoft
partners, to learn, network and deep dive into cutting-edge Microsoft solutions
that will unlock tremendous opportunities for our businesses as we help our
customers reap the benefits of digital transformation. I personally believe
that the incredible learning and networking opportunities at Microsoft Inspire
and Ready will open our minds to new possibilities and exciting business models.
Enhance your experience
at Microsoft Inspire 2018 with a well-devised plan
at Inspire are available in abundance. For example, you can brainstorm with a
program manager who drives engineering and development for some of the coolest
Azure solutions. Where else can you meet some of the most brilliant minds in
the technology industry, who are behind the technologies that are changing our
world? But before you get ready to capitalize on the opportunities coming your
way, it is more important to get ready for the event with a well-devised plan.
Here are a few things that should be considered while you plan for the event.
Set your objective: If you intend to achieve
a great ROI from Microsoft Inspire, you should have a clear objective of why
you are attending the event. You may have one or more than one objective, such
➢ Gaining in-depth insights into how the business would transform in
the coming fiscal year and aligning your business plans, accordingly
➢ Understanding from Microsoft leadership the company’s vision or
more precisely, key priorities for the coming year
➢ Exploring the latest technologies in the industry and how you can
leverage your partnership with Microsoft to develop your business practices in
these new areas
➢ Learning about new product announcements from Microsoft and new
initiatives for partners to be launched in the coming year
➢ Networking with Microsoft executives and fellow partners from 150
countries across the globe
Have the basics in place: No matter how senior or experienced you
are, it pays to have the basics in place – an elevator pitch, for instance. You
will run into people who can make a difference to your business at every step
in Inspire – so make you create an impact with a pitch on what you and your
business do. And don’t forget to pack plenty of business cards!
Create a networking target
Prepare a target list with in-depth details, including: A.
People (be it Microsoft executives or partners) you want to connect with,
in addition to background details B.
Companies you are looking at
connecting with C. Exhibiting organizations you are
planning to visit. You can always seek your PAM’s help to reach out to the
right people at Microsoft, or even identify partners who can complement your
business. If you’re a member of the IAMCP, then that’s a great way to connect
with partners across the world. If you are not a member yet, sign up today by
Plan beforehand for your
Being prepared is half the job done. One of the most valuable opportunities at
Microsoft Inspire are the meeting possibilities with the corporate and product
teams who play a leading role in influencing product strategy and business
direction within Microsoft. Use the Connect tool to identify people whom you
wish to connect with. While reaching out, it always helps to present an outline
of what you are looking for from the meeting, and the value that you can bring.
It will help you make these meetings more purpose-driven and impactful.
Allot some time for area
lounges and expo hall: If you aim at expanding in new markets, this is the place where
you can meet and collaborate with your neighbors from a wide number of
countries. Network with Microsoft representatives and your partner peers from
across the world while finding out new opportunities for your organization. On
the other hand, visit expo hall to meet exhibitors and sponsors displaying the
latest products and solutions available in the market. It’s an excellent
opportunity to learn about latest innovations and stay on changing frontier of
Don’t forget to have fun! Inspire is about working
hard, but also having fun. There are numerous parties every evening – great
places to meet people in an informal environment and forge lasting bonds. Look
out for the mother of all parties – the combined Celebration with a Grammy
award winning artist performing. Who is it, you ask? Visit the Inspire website and sign in!
Last but not the least, keep some spare time. In an event of this
scale and size, and especially since it is being co-hosted with Microsoft Ready
this year, there are bound to be unexpected opportunities and developments.
Throughout the conference, set your focus around the plan you have created. It
will help you make the most of the conference and go back feeling informed and