Ever since the launch of his first product, Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the World’s most celebrated corporate storyteller helped make Apple the most valuable company in the world. We can learn a lot from the way he built and delivered his presentations.
1. Create a narrative. Use the story boarding method - brainstorm, sketch and white-board – age old but essential techniques to create a narrative before building slides – plan for demos, include videos and collect such “attention grabbing” items that will go into the presentation before actually building one.
2. Simplify the description. – Use just one sentence to describe the product or the service or the point in contention in the slide so that this will get carried home by the listeners – fill in the details during the presentation or share the details at your web site.
3. Present the competition as the villain. This allows the audience to rally around the hero which is your product or service. Even a problem or a pain-point could be presented as the villain.
4. Position the benefits of your product or solution. Why should I care? What does this have for me? What is in it for me? Highlight the answers to these questions in the presentation. Top 3 reasons why…could be one such take-off point.
5. Follow the “rule of three”. – Three sections of the presentation, three points to be discussed, three solutions to consider, three items to follow up – easy to remember, recall or recollect. This applies exclusively to a verbally delivered presentation.
6. Sell your dream. Show them the bigger picture beyond the product or service or the solution. How does it cater to or satisfy your need? How does this solution address the larger issues?
7. Visualize the points. Use pictures, photos and videos to impress your points upon the audience minds. Reduce the number of words. Remember the adage – a picture is worth thousand words.
8. Put your numbers into context. Make them more meaningful by placing your numbers in perspective - how it sits against the competition or what share it has in the wider view of things.
9. Use simple language. Avoid jargons and ambiguous words by making your message clear and direct.
10. Set a climax moment. Build your points and pace your message towards a high moment of emotional release. This is sure to drive home the message you intend to convey.
11. Practice your presentation. Rehearse it as many number of times you can to make the delivery seem effortless. The presentation skills are honed only through practice.