challenge. A survey
says that small and mid-sized businesses using a sales management solution see
a boost revenue by about 86%.
of sales people report that implementation of a CRM solution increases in
customer satisfaction levels and one every two enterprises see significant
improvement in customer retention and satisfaction.
new customers has always been a big challenge for enterprises. Marketing teams
that are launching out to new markets and customer segments need to gel well
with their sales teams to come up with successful campaigns to successfully
penetrate an already saturated and competitive ecosystem. A scalable and
dynamic collaboration model that can collect inputs form the field needs to be
in place to make such strategic moves.
have realized that it is much costlier - nearly 7 times - to acquire a new customer
than to retain one. Some also dole out additional discounts and design
personalized offers to an individual or a group of individuals who satisfy some
simple criteria to create stickiness and increase brand loyalty. This again
requires enough data containing the purchase history and preferences of the
customers. A seamless customer bond needs to be built with them if we are
looking at a long-term relationship. Profitability of a business in directly
related to the success with which a business can retain its customers.
enterprises need to create more touch points and improve interaction with
customers in order to analyze their sentiments towards their products. What
they feel about the usability, price and quality is to be collected as feedback
so that the product or service that the customer consumes undergoes the
required correction. This feedback mechanism closes the loop in the interaction
between the enterprise and the customer.
sales campaigns and personalized products would require data about the
customers. This can be achieved internally by implementing a sturdy Customer
Relationship Management solution that can gather and maintain not only basic
data but also updated information about the customer.
of the sales processes and streamlining of customer data to effective channels
for dynamic consumption would be essential. Teams that interact with customers
either from remote locations or face to face require this information so that
the discussion can be healthy and product pitch perfect. When there is an
effective collaboration atmosphere for the marketing and sales teams,
productivity is bound to increase, and sales outcomes would turn out to be
positive and predictable.
important aspect of building confidence in customers is to ensure that the data
acquired and stored about customers is kept private and safe. None would want
their personal data to be misused for purposes other than what it is intended
for. Nor would anyone want their data to be retained in systems that are open
to vulnerabilities. Securing apps, data and networks within which they are
shared is the responsibility of the enterprise to ensure privacy and safety of