challenge. The economic
environment is undergoing the 4th industrial revolution with the
advent of new technologies brought about by the nexus of forces – Social media,
mobility, Information pattern and the Cloud-
as Gartner puts it.
started as an internal networking tool for students at Harvard 13 years ago has
grown into a $525 B enterprise called Facebook. It has more than two billion
(two hundred crore) monthly active users as of June 2017 – nearly one third of
the world population. Twitter has nearly 280 million users and it is only
growing by the minute. Instagram has 150 million users sharing their updates
and photos every day. Social media is here to stay and becoming more powerful
by the second.
more hours are spent online by people as there is proliferation of devices,
availability of internet connectivity and usage of apps for everything – from
official work to personal use, social networking and entertainment.
of data connectivity almost everywhere has resulted in people accessing the
internet from anywhere anytime through any device. Mobility of employees has
increased manifold as people have started using multiple devices in contrast to
a desktop being shared by more than one person some years ago.
of the public cloud for enterprise consumption has turned the game against
investing for technology in millions upfront. And the huge resources that the
cloud can now bring to the enterprises has resulted in increased use of digital
technology for business purposes like never before.
availability of huge resources on the cloud has also favored the exponential
growth of data – not just in the form of files, mails and structured data but
also in the form of continuous inflow of digital data from various embedded
devices called the Internet of Things – the emergence of web 3.0 that now
captures data from every user and device connected to the world-wide web.
reality. The coming
together of these forces has ultimately brought in a disruption to our normal
way of working in the enterprise. All efforts to keep employees from the social
networking sites have failed, enterprises that fail to provide mobility to the
staff have started lagging behind, maintaining an on-premises infrastructure
has become a huge challenge
and providing infrastructure to capture, store, manage and safeguard huge data
inflow has become costly.
are now forced to look at these challenges in a different angle – putting these
forces to work for the growth of the enterprises rather than to shy away from
them. As a survey predicts, 25% of the world economy will be digital by 2020.
So, a significant number of enterprises have already launched out to capitalize
on the opportunities they see in this disruptive environment. Non-starters and
late comers face the risk of being left behind and getting lost in these times